Joe Fresh
Joe Fresh is a national fashion retailer known for accessible, design-led clothing. As a Graphic Designer on the marketing team from 2019 to 2022, I designed seasonal and co-branded campaigns across digital, social, email, in-store and print, working to a fast, high-volume retail calendar. This page brings together selected work from that time, including a studio campaign for Joe Fresh Classics, a Fall seasonal campaign and a PrimaLoft partnership.
Scope
Campaign Design, Digital, Retail, Print
Credits
Photography: [Joe Fresh in-house studio]. Some layouts recreated from original campaign photography for this portfolio.
CAMPAIGN
Fall Seasonal Campaign
A seasonal lifestyle campaign built to travel across every channel at retail scale, from homepage and email to social and [in-store / out-of-home]. The challenge was keeping one clear visual story consistent across dozens of formats on a tight calendar.
Overview
CAMPAIGN
Joe Fresh Classics
A minimal studio campaign for the brand’s wardrobe essentials, lightly propped and shot to let the product lead. The creative kept type quiet and composition precise, so the pieces read as considered rather than basic, across [social, email, in-store].
Overview
CAMPAIGN
Primaloft, Pre-Winter Campaign
A pre-winter co-branded campaign with PrimaLoft, the insulation brand behind Joe Fresh outerwear. The work balanced two identities in one system and turned a technical benefit, [warmth without weight / the actual claim], into elevated campaign creative.
Overview
